Introducing Sans Bar Academy:

Your Path to Starting Your Own Booze-Free Brand


Are you ready to embark on a transformative journey towards building your own alcohol-free pop-up bar or brand? Look no further than Sans Bar Academy—an immersive 10-week virtual program designed to equip you with the knowledge, skills, and connections needed to turn your vision into reality.

Led by industry expert Chris Marshall, Sans Bar Academy has helped over 45 students go from a concept on paper to a profitable business model. With his wealth of experience and insider insights, Chris is dedicated to empowering aspiring entrepreneurs like you to succeed in the alcohol-free space.

Every Monday at 6 PM CST, you’ll have the opportunity to join Chris and your fellow students for a live class covering a different topic crucial to your journey. From concept development and branding to marketing strategies and operations, each class delves deep into the essential elements of starting an alcohol-free business. But the learning doesn’t stop there.

Our virtual portal is a treasure trove of supplemental resources—curated specifically to support your growth throughout the program. From comprehensive guides and case studies to industry reports and marketing templates, you’ll find everything you need to enhance your understanding and drive your progress.

At Sans Bar Academy, we understand the importance of personalized guidance. That’s why we offer exclusive weekly calls with Chris for the duration of the cohort and one year beyond. These one-on-one sessions provide direct access to Chris’s expertise, allowing you to receive tailored guidance on your specific needs. Whether you require assistance with business plan review, menu creation, or generating press attention, Chris will be there to mentor you every step of the way.

But Sans Bar Academy is more than just a program—it’s a community. Through our virtual platform, you’ll connect with fellow leaders in the non-alcoholic (NA) movement. Engage in meaningful discussions, exchange ideas, and build a network of like-minded individuals who share your commitment to promoting alcohol-free alternatives.

Course topics include:

  • Marketing

  • Leadership

  • Developing Community

  • Business Models

  • Designing Experiences

  • Sharing Your Story

  • Meet the Makers Panel

  • Brand Partnerships

As a final exam, you will use the knowledge you gained to produce your very own launch event. This course is the first step towards a new path in your life.

Sans Bar Alumni

Register Now for Sans Bar Academy

Registration for the next cohort is now open. Enrollment is limited. Head over to our shop page and enroll today!

The course is limited to 10 spots.


Sans Bar Academy

Course content provided to students who have purchased the course.

Testimonial

If you’re questioning yourself as to whether the course is worth it or if it will teach you anything that you might already know, don’t hesitate any longer. I wondered the same thing because I didn’t want to spend money on something that I knew very little about, so I took a leap of faith because Chris’ reputation seemed to be speaking for itself and 2 days before the class started, I reached out to him and he took the time to enroll me even though he was on tour with Sans Bar in San Diego…and the journey began!
Not only did he share with us everything we needed to know to start a business in the non Alc industry, but he also shared his contacts, and my favorite part is that he made himself available to us so generously. I scheduled so many calls with him, I almost feel like he’s one of my best friends now, lol, sharing with him my fears and joys about the process, Chris is not just a teacher, he’s a coach, available to help guide you in the best way possible. After all, I feel it’s a very small price to pay for everything you get. Last but not least we now get to be part of a larger group: the Sans Bar alumni group which includes people wanting and willing to share and help each other to make this community a better place. Now go sign up!

— Fatima H.