The Sans Bar Deep Dive is a curated, high-impact learning experience designed to give participants direct access to the knowledge, craft, and insight behind today’s leading non-alcoholic brands.
Each Deep Dive includes:
Live, founder-led sessions
Hear directly from the people building the brands, not just representatives or sales teams.
Guided tasting and sensory exploration
Strengthen product understanding, flavor recognition, and confidence in recommendations.
Breakdown of alchemy and formulation
Learn how ingredients, processes, and techniques create balance and complexity.
Practical application and recipes
Real, simple recipes and service suggestions for retail and hospitality environments.
Live Q&A
Hear directly from the people building the brands, not just representatives or sales teams.
Exclusive participant benefits
Complimentary samples or a promotional code for future brand purchases (varies by partner).
Deep Dive is not about passive viewing — it is about sharpening skill, expanding expertise, and elevating the customer experience.
WHY THE SANS BAR DEEP DIVE MATTERS
Non-alcoholic products are no longer hard to find. They are on shelves, menus, and in stores everywhere.
But availability is not the same as understanding.
Without a deep grasp of the history, science, craftsmanship, and intention behind these products, sellers are simply hoping to make a sale. With that knowledge, they become experts — able to create meaningful, memorable, and engaging experiences.
This is critical for small bottle shops and independent bars.
In today’s competitive landscape, expertise transforms a simple transaction into a relationship — and a customer into a loyal supporter.
The Sans Bar Deep Dive exists to close that gap by giving professionals the knowledge, confidence, and storytelling tools to elevate every interaction.